Blockboy’s move from media to music promotion 

KAMPALA — For Nyanzi Martin Luther, better known as Blockboy, the move into music promotion has come after a short but unusual journey through Uganda’s media and entertainment industry.

Blockboy first became known through deejaying before moving into media and business. He later became involved in Apex Media Services, where he served as chief executive until stepping down in August 2026.

He said he left the position to give more attention to his education.

His departure did not, however, take him away from the entertainment industry. In recent months, Blockboy has been concentrating more on music promotion and distribution, working with artistes to get their music to radio and other platforms.

It is a different role from the one he previously occupied as a company executive. Instead of running a media business, much of his current work happens behind the scenes, dealing with artistes and people in the broadcasting industry.

One of the established musicians he has worked with is Joseph Mayanja, popularly known as Dr Jose Chameleone.

Speaking about his experience with the singer, Blockboy said Chameleone’s calm and welcoming character stood out to him.

“Chameleone welcomed me in a way I could never expect, even though we had never met,” Blockboy said, recalling how their working relationship developed.

He said the two had previously done business remotely before meeting in person.

For Blockboy, working with an artiste of Chameleone’s generation has also offered an opportunity to observe how relationships are built and maintained in the music business.

(Nyanzi Martin Luther /photo)

His story is still developing. He has moved from deejaying to media management and now to music promotion, without yet settling into one clearly defined career path.

The changes have also come while he is still pursuing his education, making his experience different from that of many people who enter the entertainment industry after completing school.

Blockboy now appears to be testing where he fits in the music business. His current focus is on helping artistes with promotion and getting their music heard, while continuing to build on the experience he gained from his earlier work in media.

For a young person who started out behind the decks, the work has gradually shifted further behind the scenes.